A strong profile is rarely an accident. It is built, deliberately, and then connected to the people who instruct.
Thira works with a small number of lawyers, firms and arbitrators who want their reputation to match the real strength of their work. We start with a clear read on how you show up today, then shape the profile, the positioning and the introductions that move a practice forward.
The work is quiet and precise. No noise, no vanity metrics. Just the right rooms, the right platforms and the right relationships, held with discretion.
Rooted in Asia-Pacific · working in English and French
Fifteen years inside the firms where reputation wins the work.
An international business development and practice growth advisor specialising in international arbitration, disputes and professional services.
Over the past 15 years she has held senior business development and marketing positions with Vertex, Reed Smith, DLA Piper, Ankura, Citco and MdME Lawyers, supporting legal professionals, expert witnesses and partners across Asia-Pacific, Europe, the Middle East and the United Kingdom.
She has led business development strategy, legal directory submissions, thought leadership, conference strategy and international pitches across disputes, arbitration, construction, intellectual property and corporate practices, working closely with partners and senior leadership to strengthen market positioning and support long-term practice growth.
Today, Cecile advises arbitrators, experts and disputes professionals seeking to strengthen their market position, combining independent profile audits, market intelligence and long-term strategic advisory. She works with a limited number of clients each year to provide discreet, tailored advice.
Practical growth support, built around how you win work.
We partner with independent arbitrators to build strong, sustainable practices through strategic positioning, professional visibility and long-term practice development. Whether you are establishing your reputation or expanding an established practice, our services are designed to help you grow with purpose.
To keep the work discreet and genuinely tailored, we take on only a limited number of clients at a time.
Explore detailed services →Practice Positioning
Clarify your market. Strengthen your profile. Stand out for what you do best.
Profile & Biography Optimisation
Present your experience with confidence.
Thought Leadership & Content
Build credibility by sharing your expertise.
Networking & Conference Strategy
Turn professional relationships into long-term opportunities.
Practice Growth Strategy
A tailored roadmap for growing your arbitration practice.
Practice Advisory
An ongoing strategic partner for your practice.
One framework. Five deliberate moves.
Every engagement follows the same five steps. The work stays clear and measured, and you always know what comes next.
Audit
A clear-eyed read on how you show up to the people who instruct.
Position
Define the market you own and the strengths that set you apart.
Strengthen
Profile, biography and thought leadership, brought up to standard.
Connect
The right rooms, the right platforms, the right introductions.
Grow
A practice that compounds. Visible, credible, instructed.
Why approach matters.
“Profile gets you noticed.Connection gets you instructed.”
Trusted by the people who win the work.
Within six months I was speaking at two conferences I had never been invited to before, and the first appointment that followed came through a contact Cecile made.
She told us which half of our marketing spend was doing nothing, and was right. The plan she left us with is the one we still run eighteen months later.
Every introduction was precise and discreet, and each one made sense for both sides. In this profession, that is the rarest quality there is.
Signals shaping disputes & arbitration.
Curated signals shaping disputes, arbitration and professional opportunities globally, each read for what it actually means for the people advising on these matters.
Updated weekly · automated & sourced · human-reviewed where it matters · · View full library →
Monthly disputes & arbitration intelligence, to your inbox.
The Thira Profile Audit
A complimentary first step, offered free of charge: a short review of how you and your practice show up to the people who instruct, plus three prioritised moves you can act on straight away. A simple, no-obligation way to start the conversation.
- A clear read on your profile, positioning and discoverability
- Where you stand in your market, and where the gaps are
- Three prioritised actions, ready to put to work
Let's have a conversation.
If you're a lawyer, firm or arbitrator looking to grow your practice, send a few details and I'll be in touch to arrange a complimentary 30-minute call.
Prefer to write? Every message reaches me personally. I read and reply to each one myself.
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